How To Maintain Vehicle Wraps And Graphics: Get More For Your Money

Considering investing in vehicle wraps and graphics to enhance your business marketing system? Great choice! They’re both cost-effective, easy to maintain, and even easier to order.

Read on to review research on the effectiveness of vehicle wraps and graphics, and learn how to get more for your money with some simple maintenance practices, or call (248)-955-1095 to speak directly with a vehicle wrap and graphic specialist in Farmington Hills, MI.

Why Invest In Vehicle Wraps And Graphics In 2021?

Sign studies leave no doubt—vehicle wraps and graphics are the #1 most cost-effective marketing tools on the planet, with research showing that:

  • Millions of people will see your vehicle wraps and graphics. According to research by the American Trucking Association, a single wrapped truck can produce more than 16-million impressions over the course of a single year.
  • Vehicle wraps and graphics boost visibility where it matters most. Looking at ways to increase the conspicuity of emergency responders, a 2009 report by the U.S. Department of Homeland Security recommended installing custom retro-reflective wraps as a “primary safety intervention,” second only to the classic flashing lights. If vehicle wraps and graphics can increase the visibility of emergency vehicles, they can do the same for your business messaging.
  • Vehicle wraps and graphics have the power to impress hard-to-reach audiences. When you’re behind the wheel, you’re hard to reach with advertising messages. Sure, you might hear the occasional radio ad interrupting your preferred road trip tunes, but these invasive messages rarely produce positive impressions. Billboards can get your message out on the road, but at quite a cost. But vehicle wraps and graphics can get the job done, better than billboards and for less, with research by the American Trucking Association showing that 97% of drivers remembered seeing vehicle wrap advertisements, 98% indicating that the ads “created a positive image of the advertiser,” and 97% saying vehicle wraps and graphics worked better than billboard ads.
  • Vehicle wraps and graphics get you more for your money. After a three-month study by 3M Manufacturers in San Francisco, researchers deemed vehicle wraps and graphics the #1 most cost-effective option in terms of cost per mille (CPM), costing only $0.48 per 1000 impressions generated, which is about 50-times less than the cost of the average television commercial.

Get More For Your Money: How To Maintain Vehicle Wraps And Graphics

Vehicle wraps and graphics aren’t just cost-effective; they’re also incredibly easy to maintain, allowing you to get even more ad value for your money.

By following these simple instructions, your vehicle wraps and graphics could easily last 5-7 years or more, generating millions of positive impressions over the product lifespan.

1. Wash Your Vehicle Wraps And Graphics Regularly

As a general rule, you should wash your vehicle wraps and graphics whenever they appear dirty. The longer you leave grit and grime in place, the harder it’ll be to remove. In many cases, a simple spray of clean water will be enough to remove dirt and salt stains.

If you need a little elbow grease, use a wet, non-abrasive detergent with a soft, clean cloth or sponge.

Always be sure to rinse your vehicle wraps and graphics thoroughly with water.

If you’re concerned about spotting, immediately use a silicone squeegee after your rinse, then hand-dry with a clean microfiber cloth.

2. Handle Tough Contaminants With Care

If you’re dealing with particularly obstinate contaminants, like tree sap or bird droppings, soak the areas for a few minutes in hot, soapy water. This can soften tough stains, allowing you to clean them away as usual. Multiple soaks may be needed.

Whatever you do, do not scrub hard, use abrasive tools, or power-wash aggressively. If you do use a pressure washer, make sure the pressure stays below 2000 psi, and keep the nozzle at least 1 foot away and perpendicular to the graphic. It is also recommended that you use a spray nozzle with a 40-degree wide angle spray pattern.

If this still doesn’t work, you may want to try some cleaning products. 3M recommends Meguiar’s Gold Class Bug and Tar Remover or their proprietary Citrus Base Cleaner. Isopropyl alcohol (IPA, mixed two parts IPA to 1 part water) can also help. But in all cases, be sure to test the solution on a tiny, inconspicuous area to be sure it does not negatively affect your wrap or graphic. If you have any doubts, get in touch with our vehicle wrap and graphics specialists—every consultation is free, so fire away with your cleaning questions!

3. Practice Safe Storage

Prolonged exposure to sun and water can degrade your vehicle wraps and graphics over time. If at all possible, your vehicle wraps and graphics should be kept indoors to protect the vehicle from dew and rain, which may contain acidic pollutants, and the sun’s damaging UV rays. If a garage isn’t an option, consider using a cloth car cover at night, and try to find a shady place to park.

Free Quote On Vehicle Wraps And Graphics In Farmington Hills, MI

Call (248)-955-1095 or visit the Premier Signs Plus website to book a free consultation with our vehicle wraps and graphics team.

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Premier Signs Plus is a one stop shop for all things signs and vehicle wraps!  We design, manufacture and install all of our products.  We are B2B oriented with our focus on enabling commercial businesses achieve their growth targets by helping

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Premier Signs Plus, Inc.
24764 Crestview Court
Farmington Hills, MI 48335

Phone: (248) 955-1095


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