3 Ways Trade Show Signs Help Boost B2B Sales In Farmington Hills, MI
Today’s post highlights 3 ways out trade show signs have helped businesses boost B2B sales in Farmington Hills, MI. Read on to learn more, or call (248)-955-1095 to speak directly with a trade show sign designer near you.
Take Advantage Of B2B Sales Opportunities With Trade Show Signs
At the start of the COVID-19 pandemic, before we all fully understood how to stay safe with masking, social distancing, and effective immunizations, trade shows across the country were being canceled en masse. And that was a major blow to businesses, many of whom rely on exhibitions to build brand authority, sell products, and forge valuable connections with big industry players.
In fact, according to one report by PwC Global, trade shows are the second largest source of B2B revenue in the United States!
But take heart: trade show season is now back in full swing, bringing a bevy of B2B sales opportunities to business owners in Farmington Hills, MI.
These are just a few of the exciting trade shows coming to Michigan in the coming months:
- The Great Lakes Design and Construction EXPO on February 16th
- The MGIA Annual Trade Show and Convention on March 1st
- The Metro Michigan Show, running February 6th and 7th
- The Novi Home Show, running January 21st to 23rd
- The Gordon Food Service Show on March 16th
If you want to stand out from the crowd and make the most of these upcoming B2B sales opportunities, research by the Journal of Business-to-Business Marketing leaves little doubt: you need quality trade show signs—and Premier Signs Plus is standing by to help!
Read on to review the research and learn 3 ways our trade show signs help boost B2B sales, or call (248)-955-1095 to speak directly with a trade show sign specialist in Farmington Hills, MI.
1. Stimulate attention and intention to shop with custom trade show signs
According to the Journal of Business-to-Business Marketing, trade show signs that achieve the right balance of “visual complexity”—that is, enough visual interest to draw the eye, but not so much that the viewer feels overwhelmed—can “stimulate attention and intention to shop” (Bloch et al., 2019, p. 25).
To get an idea of what that balance looks like, check out this trade show sign system we created for the fine folks at Urbans Contractors:
2. Create high-impact branded space to complete your trade show signs
According to researchers Bloch et al. (2019), using trade show signs and accessories to build branded space not only boosts engagement and brand awareness at the event, but also “offers potential long-term benefits by enhancing corporate image once the show concludes” (p. 27).
Here’s a glimpse of how our trade show design team can help you transform your booth into high-impact branded space, conveying your company’s character and essence at-a-glance, and fostering long-term brand recognition/awareness:
3. Welcome visitors with “spaceless” trade show sign solutions
According to Bloch et al. (2019), booths cluttered with trade show signs tend to receive less visitors, possibly because they appear closed off, difficult to navigate, and generally less welcoming than more open designs.
Fortunately, there are plenty of options for “spaceless” trade show signs, like these trade show wall wraps and graphics: